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Mr. Purcell practices in a number of areas of commercial law, with special emphasis in class action matters, intellectual property, media and general commercial litigation.  He has represented substantial commercial clients in a number of nation-wide class actions, especially those involving alleged violations of consumer protection laws.  His practice also includes litigation relating to copyright, trademark, idea theft and unfair competition.  He also has substantial experience in construction, real estate and environmental nuisance matters.

Obtained summary judgment in favor of consumer electronics company in class action based in Central District of California.  Nationwide class of consumers alleged breach of warranty, false advertising and related claims arising from marketing of 1080p televisions.  Upheld by Ninth Circuit.

Obtained summary judgment in California state court for major telecommunications company arising out of alleged disclosure of confidential consumer information.  Matter involved allegations of negligence and breach of privacy arising from allegedly divulging private consumer information to third parties.  Upheld by California Court of Appeal.

Settled dispute on behalf of cinema chain arising from alleged improper retention of consumer data obtained through customer kiosks.

Settled complex nationwide class action on behalf of  consumer electronics company involving seven separate actions alleging defects in optical blocks of rear projection televisions.  Was able to obtain settlement approval from MDL panel in the Southern District of New York despite objections raised by adverse groups of plaintiffs’ counsel.

Obtained summary judgment of Florida class action alleging that early termination fees in consumer  wireless contracts violated public policy.  Florida state court held the practice did not violate Florida's Unfair and Deceptive Trade Practices Act.  Although there were several similar suits across the country, based on various consumer protection statutes, this was the first time a court explicitly upheld the practice of charging these fees.

Settled 10-plaintiff lawsuit on behalf of major waste disposal company involving allegations of environmental nuisance arising from generators located at land fill.  After taking depositions of each plaintiff and filing summary judgment motions, settled case on favorable terms for client.

Settled potential $1.5 billion class action, involving the alleged failure of a wireless carrier to provide consumers with credit disclosures, for $15,000 after defeating class certification motion in the Central District of California.

Obtained a 75% reduction of fees alleged owed to talent agency by actress in a breach of contract action in Los Angeles.

Won summary judgment in multi-million dollar fraud claim against major telecommunications company venued in Central District of California.

Obtained consent judgment and attorneys fees in theft of trade secrets case against test preparation company in Central District of California.

Obtained dismissal of $35 million dollar class action against major waste disposal company involving allegations that favorable rates were procured through fraud.  Complaint dismissed at the demurrer stage.

Obtained dismissal of §16 short swing profit claims against directors of a healthcare company.

Obtained defense judgment after bench trial on claims of breach of warranty and fraud claims in favor of large baking equipment manufacturer.

Represented major film studio in multiple wrongful termination actions involving allegations of hostile work environment and retaliation.

Settled copyright/idea theft lawsuit involving allegations relating to CD-Rom Interactive games on behalf of major toy manufacturer.