A federal judge once described a Bill Price cross-examination as both a “symphony” and a “bloodletting.” Fitting words to describe the work of a man widely recognized as one of the nation’s premier trial lawyers – a master of the craft.
With Price, the superlatives pile high: “Trial ace,” “attorney of the year,” “litigator of the week,” “top gun trial lawyer,” “fantastic trial lawyer who specializes in bet-the-company cases," “devastating in court,” and so on.
The founder and co-chair of Quinn Emanuel Urquhart & Sullivan’s National Trial Practice Group, Price is a Fellow of the American College of Trial Lawyers. He is resident in the firm’s Los Angeles office.
The National Law Journal has named him one of the top ten winning trial lawyers in the U.S. an unprecedented three times – the only trial lawyer so recognized this century, and one of only two so recognized since the annual list was started. As a result of his stunning trial victories, Price has twice been named "Litigator of the Week" by The American Lawyer, which noted, "he has quietly and quickly developed a record that rivals those of the best in the business."
The Recorder (another top legal publication) named Price one of the California “Attorneys of the Year” in 2011. Chambers USA (2012) called him, “a top gun trial lawyer, who is well versed in trial work.” The Daily Journal named him one of the "Top 100 Lawyers in California" in 2012. Chambers USA (2013) reported that Price is a "fantastic trial lawyer who specializes in bet-the-company cases" and is "devastating in court; he's one to keep your eye out for.” Chambers USA (2014) said Price is "experienced in handling high-stakes disputes" and noted that "he recently defended Micron in a patent infringement case worth over $1 billion." Benchmark Litigation also named him one of its 2016 National Litigation Stars. In 2015, Price was selected to be profiled in Law360’s inaugural “Trial Aces” series, which identified him as a lawyer “to call when losing is not an option.” In 2019, Legal 500 included him in “The Legal 500 Hall of Fame” for “Dispute Resolution – Leading trial lawyers,” one of only 45 individuals across the U.S. to be so included.
Price's then-longest trial winning streak—30 trials—was profiled in 2001 in the California Law Business section of the Los Angeles and San Francisco Daily Journals. The streak ultimately extended to 35 trials.
The majority of Price's appearances have been for the defense, and almost all have resulted in defense verdicts. In one notable example of a “bet the company” case, he successfully defended Micron Technology, Inc., as noted above, in an antitrust case involving random access memory chips during a three-month jury trial against Rambus, Inc. Rambus asserted claims for violations of the Cartwright Act and sought $4 billion in compensatory damages, trebled to $12 billion under the Cartwright Act, as well as other relief. The jury rejected Rambus’ claims and awarded no damages.
On the plaintiff’s side, Price has obtained three nine-figure verdicts. In 2019, Price first-chaired a trial on behalf of ResCap Liquidating Trust in a case arising from the mortgage lending crisis. In June 2019, a federal judge entered a final judgment of $68 million for ResCap, the plaintiff. In issuing her ruling, the judge wrote, “This was an extremely complicated, aggressively litigated case... This case required the top-notch legal counsel that ResCap retained... The excellent reputation of Plaintiff’s counsel is well-deserved.”